Award Entry


Award entry… rewards

Just entering an award is a large part of winning. An organisation’s vision, achievements and people working together tell a strong story. Entering awards has many dimensions:


  • stories and winning – human desires
  • people celebration


  • collaborative teamwork energy
  • the trophy in Reception
  • certificates on the wall
  • award logos appended to emails


  • acknowledging outstanding performance
  • inspirational, aspirational
  • motivational
  • morale-boosting

Business, organisational

  • public profile
  • community regard
  • staff morale
  • marketing arsenal

Internal benefits – relationships

  • useful scrutiny of areas of excellence
  • teamwork, vertical and lateral
  • rewarding the endeavour of the individual
  • raising aspirations in others

Internal benefits – prestige

  • regional, national, industry regard
  • competitive advantage
  • public awareness
  • local community profile
  • client relations and communications
  • customer/client reassurance
  • territory stake
  • propensity to increase sales or chargeable time
  • repeat business opportunities
  • marketing collateral
  • peer recognition

… more

press releases
 editorial features
company or special reports


Award entry… strategies

Most awards have a list of categories largely based on:

  • organisation of the year
  • outstanding individual
  • greatest contribution or impact
  • people development
  • customer service
  • greatest innovation
  • greatest social contributor


What’s the extra thing?

A human exclamation of a situation or object presenting something well beyond expectation, often found in:

  • a basic idea
  • a reason
  • an unintended outcome
  • an achieved outcome

Where there is human effort, there is a story of trial, error, challenges, perseverance and success.

Wow things may be considerations, differences, innovations, exceptions, uniqueness and trials. Wow things may also be strategies, mission, vision, objectives, achievement or bottom-line success.


Judges’ expectations

Judges are likely to be:

  • specialists in their own areas
  • experienced assessors

They are looking for reasons to shortlist finalists and find a winner and will expect:

  • entries written in clear, compelling language, grammatically correct
  • non-conflicting, essential evidence clearly set out with objective, process, outcome where necessary
  • compliance with the rules
  • each question, often weighted differently, properly addressed
  • an interesting narrative


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