Education, marketing

Education, marketing


Marketing for Education

Marketing for education providers — FE, HE, institutes, apprenticeship providers, training companies, academies and schools — is a balanced segregation of communication, both promotional and informational, between their internal and external stakeholders.


Marketing, Schools

Primary and secondary schools’ marketing addresses four distinctly different, but equally important, groups in their promotional outputs :

  1. parents
  2. pupils
  3. teachers, trainers, tutors
  4. external stakeholders – exam/certification/awarding bodies, local government, employers, funding agencies


Marketing, Colleges

A young adult’s choice of a further study environment is predisposed towards subject availability, curriculum strength, teaching contact hours… and sometimes its social opportunities. This is the basis of most of its marketing collateral.


promotional and informational literature for educational bodies


Marketing, Training companies

The decision-maker choosing a training option is either the self-paying course attendee motivated by ambition or the employer driven by  corporate strategy. Either way, it’s the tutor’s profile and course programme rigour that signs the sale.


Marketing, Apprenticeship providers

Buyers are employers, parents and young adults; principally employers though, who determine programme content.


How we help:

  • brochure: copy-writing, design
  • web: content generation, writing
  • events, career fairs: managing, production

Marketing, PR, creative design for education institutions


Marketing services — Ludlow, Leominster, Ledbury, Bromyard, Tenbury Wells, Kington, Hay on Wye, Hereford, Ross on Wye…