Start-ups, marketing

Start ups, marketing

Start-up is tiresome for every business: a garage-based beginnings of Facebook to a monetised life-style blog starting life on a kitchen table as stew bubbles on the hob.


Start-up ambitions

Starting a business begins with an idea, a some self-congratulation, some self-confidence, a skills set and belief.

After the irksome nuisance of company registration, setting up bank accounts and sourcing services and suppliers, there is the consideration of markets and marketing.


Markets for Start-ups

Digital start-ups probably hunt for a world globe as a starting point. Physical services start-ups are content with a county map of towns and villages where they are likely to find customers. There will be little resource for market research and analysis, and a lot of reliance on hunches or hope for product demand.


Market demand

Start-up marketing has two immediate objectives; setting up a profile and setting out the stall. We help with both, defining the differences, setting the start-up apart from existing suppliers.


Marketing, Start-ups Herefordshire






Start-up marketing

The business is either commodities-based or service provision. Service providers will need a brand profile, a basic, but effective and pleasing website, business cards for networking, and a printed brochure to hand out by way of introduction.

Commodities-based start-ups have less need for business cards and more need for a work-horse website with SSL customer order and payment capacity, digital marketing and stimulating brochures to drive interest to an online presence.


Marketing support

We start with an indepth discussion to pinpoint the key product or service features, attributes and benefits. This frames the start-up marketing proposition and the brand beginnings. We offer a number of logo concepts and our ideas for web content and design.


marketing for start-up businesses




Marketing services — Ludlow, Leominster, Ledbury, Bromyard, Tenbury Wells, Kington, Hay on Wye, Hereford, Ross on Wye…