Tourism, marketing

Tourism marketing


Marketing tourist attractions

England’s destination tourism generates £106bn a year. Herefordshire’s contribution to its economy is £291m*


Destination tourism

Herefordshire is served by its breathtaking beauty. What it lacks in royal palaces to attract cameras and tourists from Japan, USA and Europe, it compensates with its serene, seasonal landscapes and its rural charms of lambs in spring and apples in autumn.

Yet it has its own measure of medieval history, kings and castles… and Georgian country houses with gorgeous gardens.

Possibly, the county’s charm lies in the absence of big-ticket theme parks and massive motorways … but more probably, it is the picturesque black-and-white-village trail, its cider routes and most of all, its friendly, courteous people.


Inbound tourism

Shropshire’s inbound tourism — kicked off, possibly, 19 centuries ago by the Romans’ tour of duty — is a thriving component of Shropshire’s economy.

It’s a place that people write about, want to photograph, want to visit, and have to experience.

Ludlow, a medieval mark town, is a tourist magnet of magnitude. It’s a place for people… tired of London… and a place for revival, rejuvenation and refreshment. It attracts lovers of all kinds — lovers of food, festivals, fresh experiences, fresh air, cycling, sightseeing… exploration.


Hundreds of hospitality experiences

As long as there are country B&Bs, historic market places for coffee, cake and crafts, activity for children, leisurely pursuits for the not-so-young, alleys with antiques — tourism remains a viable industry… a people industry.





Tourism marketing

Attracting visitors from near and far takes a little imagination and some professional photography and enticing copy. It also takes a bit of sweat to get tri-fold leaflets in tourist office display stands, in B&Bs and hotels, and replicated on all inbound tourism websites.


Marketing literature

Effective marketing literature isn’t expensive to produce. It should provide strong incentives to visit, and reasons to choose the tourist attraction over another a few miles down the road.


Online marketing

Search engine location, online directories and an enticing, informative website are quick and cheap and cheerful wins.


Marketing support

We combine what we know through inbound tourism marketing experience with copy-writing creativity and designing skills for brochure and website production.



Marketing, tourism Herefordshire