WEB search engine optimisation





Search engine optimisation 

Google, like Hoover and Skype, has become a verb as well as a proper noun.

The search engine accounts for 65 per cent of the US market, followed by Bing (formerly Microsoft’s MNS Search) at 20 per cent and Yahoo! Search (powered by Bing) at 13 per cent. The other two top-five are Ask and AOL. But this is changing.

Search engine ranking

Ranking close to the top of most web search result pages (SERPs) is most web owners’ desire.


Canny, careful SEO  

It’s achieved with huge investment for large brands — but for small ones, it can be achieved at a fraction of the cost with canny, careful SEO.


Search engine strategies

Outwitting Google’s several hundred computer science Ph Ds who engineer the database index and the web crawler algorithms is impossible.

It’s better to either succumb to paid SEO (pay-per-click advertising) or the cheaper organic SEO, with natural, optimised written content.


Natural SEO

Organic SEO requires steady housekeeping, but costs considerably less. It might not suit all web owner business models.



web content
web design
web marketing

Key words, key phrases


Food for spiders

Building a list of key words or phrases that prospects use in their internet searches triggers the process of optimising the website through on-page content and off-page tricks.


Popular but under-used 

The ideal list contains those words that are used frequently by searchers but infrequently by websites.

There is a number of very good keyword consultancies about that reduce a SERPS result of 34m to the low hundreds. Keyword research and analysis is the most important aspect of SEO for big brands wanting to become bigger.


Keyword competition 

Competition is keen. It’s how Google has become an estimated $150b dollar business.


Optimising content

Page titles, heading tags, picture tags, meta tags (for some engines), site maps, etc,are all good practice.

Most engines search semantically for straightforward word relevance to the keywords in order of prominence, proximity and density.

Keyword repetition peppered on landing pages is bad practice, penalised by search engines.

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